That's a great question! While Google Ads makes it "easy" for businesses to start their own campaign, you are put on what is called a "smart campaign". You give Google all of the information and they create a campaign that aligns with what you input. Sounds great right? Of course it does!

Little do they tell you, many of the keywords you're paying for aren't relevant to your business. Take for instance a painting business. They start their own Google Ads campaign with the necessary information for an interior and exterior campaign. Chances are, you'll be paying for clicks to your website stemming from keywords like "painting trends", "paint colors of 2021", "interior color trends", and "home exterior color trends"....all while your website, most likely, has none of that information. This results in hundreds of dollars wasted over the months the campaign is running. With the way Eclipse Marketing sets it up, we see exactly what keywords are being used to pull up your ads, what keywords you're spending on, and how much it's costing.

Optimization is key in this situation. I've seen other agencies allow local businesses in Arkansas to spend $1000+ for a conversion (phone call or form submission...AKA a business lead). That doesn't sound like something a business owner would want to do. We go over statistics every month and ensure you're getting the most for your marketing dollars.